BROADCASTING VS. OTT COMPETITION: HOW LEGACY NETWORKS AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through traditional broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with Netflix, Watcha, and Wavve being representative examples. As media consumption habits evolve, competition between network